Measuring Service Facility and Customer Satisfaction of the Luxury Hotels of Khulna
S.M. Zahidur Rahman
Business Administration Discipline, Khulna University, Khulna, BD
Eijaz Ahmed Khan
Business Administration Discipline, Khulna University, Khulna, BD
S. M. Towhidur Rahman
Business Administration Discipline, Khulna University, Khulna, BD
Khulna University Business Review – A Journal of Business Administration Discipline, Khulna University, BD
Volume 6, Number 1 & 2, January to December 2008, Pages 49-61
DOI: 10.35649/KUBR.2008.6.12.4
Published: October 2009
Published Online: July 2019
Abstract
The Hotel industry is an important contributor to the tourism industry of the country. This research is aimed to identify whether the customers of Luxury Hotels of Khulna are satisfied or not, and to what extent they are satisfied in the context of services of luxury hotels in Khulna, Bangladesh, an industrial city and center of tourism attraction. A total number of 19 factors connected with measurement of service facility and customer satisfaction were investigated, analyzed, and evaluated in this regard. The findings indicated, as a whole, that the hotel guests’ perceptions of service facility provided by the hotel industry were lower than their expectations.
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