Can Environmental Sustainability Orientation (ESO) Be Related to Entrepreneurial Intentions among Individuals? A Study of Undergraduate Students of the Business Schools in Khulna City
Farzana Akther
Business Administration Department, North Western University, Khulna, BD
Salahuddin Yousuf
Business Administration Department, North Western University, Khulna, BD
Sarif Mohammad Khan
Business Administration Discipline, Khulna University, Khulna, BD
Khulna University Business Review – A Journal of Business Administration Discipline, Khulna University, BD
Volume 10, Number 1 & 2, January to December 2015, Pages 77-81
DOI: 10.35649/KUBR.2015.10.12.7
Published: August 2015
Published Online: July 2019
Abstract
Purpose: Can entrepreneurial intention be enhanced within individuals making them more sustainability oriented? Keeping this question at the forefront, this study aims to find out the relationship between environmental sustainability orientation (ESO) and entrepreneurial intention.
Methodology: Sustainability orientation had been described as the summation of an individual’s appreciation of environmental sustainability, awareness of the environmental sustainability issues and actions for environmental sustainability. Quota sampling was applied to survey 90 undergraduate students from three different groups namely science, humanities and commerce. Test field was Khulna city, Bangladesh.
Findings: Awareness of the environmental sustainability was found as the most influential factor. Actions for environmental sustainability was found negatively related with entrepreneurial intentions though it was very weak.
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