Checking material and sustainability claims in gift catalogues

Separate descriptions from evidence

Terms such as recycled, organic, reusable and recyclable refer to different characteristics. They should not be treated as interchangeable. Begin by identifying the precise claim you need to make and the part of the product to which it applies.

A catalogue label is a starting point for questions. Request the relevant material specification and supporting documents for the exact item and order. A claim about a supplier or a different product does not automatically apply to the goods being quoted.

Consider the full item

A product can contain more than one material, and packaging or decoration may introduce additional components. Ask whether a stated percentage or attribute applies to the whole item or only one part. Keep this distinction in the campaign copy.

Think about whether recipients will actually use the product and how it will be cared for. A useful, appropriate item may be retained for longer, but that outcome should not be presented as a measured environmental benefit without evidence.

Use careful campaign language

Avoid broad claims that go beyond the available documentation. If a statement is limited to a particular material or component, describe that limitation plainly. Do not add certification marks to artwork unless their use has been authorised for the supplied goods.

If disposal or collection arrangements matter to the campaign, check them for the intended location. A general material name does not establish what facilities are available to each recipient.

Keep a sourcing record

Save the accepted specification, supporting documents, sample approval and final artwork together. When the specification changes, review the public claim again. This guide provides a practical purchasing checklist; it does not certify the environmental performance of any listed product.